Launching really great tax software at a really great price.
Teaming up with 10+ marketers and creatives, I lead go-to-market strategy for Wealthsimple Tax — delivering +13% growth in a flat category and increasing share of filings. To keep things spicy, we added a brand new crypto tax filing solution, built on a tight timeline and launched with media, across growth/owned channels and with a splashy new landing page.